Neo Financial
Cash Out Store
Turning cashback into a place people actually want to shop.
Challenge
The Cash Out Store — a marketplace where Neo members could spend their cashback on merch and partner products — was a genuinely unique feature buried inside the app. Neo needed a way to put it on people's radar, specifically a younger audience more likely to engage with something that felt more like a rewards shop than a banking feature.
Approach
Built primarily through motion graphics, giving the piece a fast, playful visual energy suited to a younger, social-first audience. The video showcased available products at the time, including Neo merch, treating the Cash Out Store like a destination worth checking out rather than a hidden app menu.
Result
The film ran as part of Neo's organic social media campaigns, putting a fun, visual spotlight on a feature that gave the brand's cashback program a distinct edge over standard banking rewards.